History of blogging and online diary The term "weblog" was coined by Jorn Barger  on 17 December The short form, "blog", was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme. In the s, Internet forum software, created running conversations with "threads".
Threads are topical connections between messages on a virtual " corkboard ". The page was accessible by a special "What's New" button in the Mosaic web browser. The modern blog evolved from the online diary , where people would keep a running account of the events in their personal lives. Most such writers called themselves diarists, journalists , or journalers. Justin Hall , who began personal blogging in while a student at Swarthmore College , is generally recognized as one of the earlier bloggers,  as is Jerry Pournelle.
Daily Net News ran links and daily reviews of new websites, mostly in Australia. Another early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, digital video, and digital pictures transmitted live from a wearable computer and EyeTap device to a web site in This practice of semi-automated blogging with live video together with text was referred to as sousveillance , and such journals were also used as evidence in legal matters.
Early blogs were simply manually updated components of common Websites. However, the evolution of electronic and software tools to facilitate the production and maintenance of Web articles posted in reverse chronological order made the publishing process feasible to a much larger, less technical, population. Ultimately, this resulted in the distinct class of online publishing that produces blogs we recognize today. For instance, the use of some sort of browser-based software is now a typical aspect of "blogging".
Blogs can be hosted by dedicated blog hosting services , or they can be run using blog software, or on regular web hosting services. Some early bloggers, such as The Misanthropic Bitch , who began in , actually referred to their online presence as a zine , before the term blog entered common usage. Rise in popularity After a slow start, blogging rapidly gained in popularity.
Blog usage spread during and the years following, being further popularized by the near-simultaneous arrival of the first hosted blog tools: Bruce Ableson launched Open Diary in October , which soon grew to thousands of online diaries. Open Diary innovated the reader comment, becoming the first blog community where readers could add comments to other writers' blog entries.
Brad Fitzpatrick started LiveJournal in March Andrew Smales created Pitas. Senator Lott's comments regarding Senator Thurmond. Senator Lott was eventually to resign his Senate leadership position over the matter. An early milestone in the rise in importance of blogs came in , when many bloggers focused on comments by U. Senate Majority Leader Trent Lott.
Senator Strom Thurmond , praised Senator Thurmond by suggesting that the United States would have been better off had Thurmond been elected president. Lott's critics saw these comments as a tacit approval of racial segregation , a policy advocated by Thurmond's presidential campaign.
This view was reinforced by documents and recorded interviews dug up by bloggers. Though Lott's comments were made at a public event attended by the media, no major media organizations reported on his controversial comments until after blogs broke the story.
Blogging helped to create a political crisis that forced Lott to step down as majority leader. Similarly, blogs were among the driving forces behind the " Rathergate " scandal.
Bloggers declared the documents to be forgeries and presented evidence and arguments in support of that view. Many bloggers view this scandal as the advent of blogs' acceptance by the mass media, both as a news source and opinion and as means of applying political pressure. Though often seen as partisan gossips,[ citation needed ] bloggers sometimes lead the way in bringing key information to public light, with mainstream media having to follow their lead. More often, however, news blogs tend to react to material already published by the mainstream media.
Meanwhile, an increasing number of experts blogged, making blogs a source of in-depth analysis. Bloggers such as Rustem Adagamov and Alexei Navalny have many followers and the latter's nickname for the ruling United Russia party as the "party of crooks and thieves" has been adopted by anti-regime protesters.
Blogging was established by politicians and political candidates to express opinions on war and other issues and cemented blogs' role as a news source. See Howard Dean and Wesley Clark. In January , Fortune magazine listed eight bloggers whom business people "could not ignore": In , the presence of the American journalism industry had declined to the point that several newspaper corporations were filing for bankruptcy, resulting in less direct competition between newspapers within the same circulation area.
Discussion emerged as to whether the newspaper industry would benefit from a stimulus package by the federal government.
Types A screenshot from the BlogActive website. There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. Personal blogs The personal blog is an ongoing online diary or commentary written by an individual, rather than a corporation or organization. While the vast majority of personal blogs attract very few readers, other than the blogger's immediate family and friends, a small number of personal blogs have become popular, to the point that they have attracted lucrative advertising sponsorship.
A tiny number of personal bloggers have become famous, both in the online community and in the real world. Collaborative blogs or group blogs A type of weblog in which posts are written and published by more than one author.
The majority of high-profile collaborative blogs are based around a single uniting theme, such as politics, technology or advocacy. In recent years, the blogosphere has seen the emergence and growing popularity of more collaborative efforts, often set up by already established bloggers wishing to pool time and resources, both to reduce the pressure of maintaining a popular website and to attract a larger readership.
Microblogging Microblogging is the practice of posting small pieces of digital content—which could be text, pictures, links, short videos, or other media—on the Internet.
Microblogging offers a portable communication mode that feels organic and spontaneous to many users. It has captured the public imagination, in part because the short posts are easy to read on the go or when waiting. Friends use it to keep in touch, business associates use it to coordinate meetings or share useful resources, and celebrities and politicians or their publicists microblog about concert dates, lectures, book releases, or tour schedules.
A wide and growing range of add-on tools enables sophisticated updates and interaction with other applications. The resulting profusion of functionality is helping to define new possibilities for this type of communication.
Corporate and organizational blogs A blog can be private, as in most cases, or it can be for business or not-for-profit organization or government purposes. Blogs used internally, and only available to employees via an Intranet are called corporate blogs.
Companies use internal corporate blogs enhance the communication, culture and employee engagement in a corporation. Internal corporate blogs can be used to communicate news about company policies or procedures, build employee esprit de corps and improve morale.
Companies and other organizations also use external, publicly accessible blogs for marketing , branding , or public relations purposes. Some organizations have a blog authored by their executive; in practice, many of these executive blog posts are penned by a ghostwriter , who makes posts in the style of the credited author.
Similar blogs for clubs and societies are called club blogs, group blogs, or by similar names; typical use is to inform members and other interested parties of club and member activities. Aggregated blogs Individuals or organization may aggregate selected feeds on specific topic, product or service and provide combined view for its readers. This allows readers to concentrate on reading instead of searching for quality on-topic content and managing subscriptions.
Many such aggregation called planets from name of Planet software that perform such aggregation, hosting sites usually have planet. By genre Some blogs focus on a particular subject, such as political blogs , journalism blogs, health blogs , travel blogs also known as travelogs , gardening blogs, house blogs, book blogs ,   fashion blogs , beauty blogs, lifestyle blogs, party blogs, wedding blogs, photography blogs, project blogs , psychology blogs, sociology blogs, education blogs , niche blogs , classical music blogs , quizzing blogs, legal blogs often referred to as a blawgs , or dreamlogs.
A blog featuring discussions especially about home and family is not uncommonly called a mom blog and one made popular is by Erica Diamond who created Womenonthefence. By media type A blog comprising videos is called a vlog , one comprising links is called a linklog , a site containing a portfolio of sketches is called a sketchblog or one comprising photos is called a photoblog.
Blogs with shorter posts and mixed media types are called tumblelogs. Blogs that are written on typewriters and then scanned are called typecast or typecast blogs. A rare type of blog hosted on the Gopher Protocol is known as a phlog. By device A blog can also be defined by which type of device is used to compose it. A blog written by a mobile device like a mobile phone or PDA could be called a moblog.
This practice of semi-automated blogging with live video together with text was referred to as sousveillance. Such journals have been used as evidence in legal matters. This system has the characteristics of a blog, and the writing of several authors. These can be written by several contributing authors on a topic, or opened up for anyone to write. There is typically some limit to the number of entries to keep it from operating like a web forum.
Since all blogs are on the internet by definition, they may be seen as interconnected and socially networked, through blogrolls, comments, linkbacks refbacks, trackbacks or pingbacks , and backlinks. Discussions "in the blogosphere" are occasionally used by the media as a gauge of public opinion on various issues.
Because new, untapped communities of bloggers and their readers can emerge in the space of a few years, Internet marketers pay close attention to "trends in the blogosphere". Technorati was one of the more popular blog search engines, but the website stopped indexing blogs and assigning authority scores in May The research community is working on going beyond simple keyword search, by inventing new ways to navigate through huge amounts of information present in the blogosphere , as demonstrated by projects like BlogScope , which was shut down in For instance, Blogster has a sizable community of political bloggers among its members.
Global Voices aggregates international bloggers, "with emphasis on voices that are not ordinarily heard in international mainstream media. The popularity of blogs has also given rise to "fake blogs" in which a company will create a fictional blog as a marketing tool to promote a product. Many corporations and companies collaborate with bloggers to increase advertising and engage online communities towards their products.
In the book Fans, Bloggers, and Gamers, Henry Jenkins stated that "Bloggers take knowledge in their own hands, enabling successful navigation within and between these emerging knowledge cultures. One can see such behaviour as co-optation into commodity culture insofar as it sometimes collaborates with corporate interests, but one can also see it as increasing the diversity of media culture, providing opportunities for greater inclusiveness, and making more responsive to consumers.
Please update this article to reflect recent events or newly available information. April As of , blogging had become such a mania that a new blog was created every second of every minute of every hour of every day. There are essentially two measures of this: The basic conclusion from studies of the structure of blogs is that while it takes time for a blog to become popular through blogrolls, permalinks can boost popularity more quickly, and are perhaps more indicative of popularity and authority than blogrolls, since they denote that people are actually reading the blog's content and deem it valuable or noteworthy in specific cases.
Information was gathered by the tool for over four years, during which it autonomously tracked the most contagious information spreading in the blog community, ranking it by recency and popularity. It can, therefore,[ original research? The project was replaced by tailrank.