We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Log in or go back to the homepage. Why Toys 'R' Us is auctioning 'sex-toys-r-us. Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors.
Agencies are obsessed with Cannes, but do marketers care? That's the debate every June. For Anheuser Busch InBev, the answer is a definite yes. Basking in Dilly Dilly pop-culture glory, the brewer has high hopes for winning a few Lions. Find out more below. But first, we start with a Toys 'R' Us web domain fire sale.
Not that the bankrupt chain ever used it, but because it's among hundreds of website addresses it controlled that it's now selling as it ends its business and closes stores. As Reuters points out, companies register names like these to protect from other people using them. The chain is also putting its Geoffrey the Giraffe mascot out for auction. K-C and agencies involved declined to provide details, but it appears to involve five existing and potentially new-to-the-roster shops.
Revlon brings some digital in-house to save money Revlon, which is looking for a global media agency after WPP's Mediacom resigned the account last month, has brought some digital duties in house.
WPP's Grey handles other creative duties on Revlon. Coming to the French Riviera: Dilly Dilly Investment firm 3G Capital is known more for ruthless cost-cutting than creativity. But by winning Cannes Marketer of the Year in , 3G-affiliated Burger King helped the firm overcome at least some of that perception.
In a trial run, the brewer holds its own Cannes-like contest internally, using an outside jury, he says. This Bud's for whoever earns it Marcel Marcondes Credit: Marcondes says he prefers having a small number of creative shops on each brand, rather than a single AOR or divvying up a bunch of project work. The brewer is using that model for Budweiser in the U. As for who gets assignments, "it's all about earning it," he says. Ultimate job titles, if not salaries, await Laffy Taffy chief laugh officer Credit: Laffy Taffy This job is a joke: Laffy Taffy is looking for a chief laugh officer.
The candy brand teamed up with Nick Cannon in its search. Applicants need to submit short stand-up clips and Laffy Taffy jokes. So, yes, it's not exactly a full-time salary, and it's clearly a marketing stunt.
Both of those gigs come weeks after Moe's Southwest Grill began searching for a chief taco officer in a deal with Monster. No word on salary, but one of these three people will certainly get plenty of tacos. Blue Apron tries to think outside the box Blue Apron has cooked up a few ideas to try to get more people to buy more of its meal kits. It's opening a short-term retail location in New York and doing pop-ups elsewhere.
And soon, it will sell meals based on six of Chrissy Teigen's recipes. Blue Apron says it's focused on "expanding its product offerings to serve more cooking occasions, deepen its engagement with customers and communities, and extend the reach of its brand to more households. Blue Apron needs to do whatever it can to rebound.
First-quarter revenue fell 20 percent after Blue Apron deliberately pulled back on marketing in late Oh, and competitor HelloFresh just announced it's now the market leader in the U. Would you buy this? Wild Berry Froot Loops Credit: Kelloggs Does the world need another Froot Loops flavor? Kellogg 's thinks so. New Wild Berry Froot Loops, the brand's first new flavor in a decade, includes a purple star shape and a "berry-inspired" mix of red, blue and green loops. Number of the Week 9.
The percentage of eating occasions in which organic foods or beverages are consumed, up from 7. Tweet of Week With the Supreme Court's ruling today, Krusty should be able to find more places to bet on us. Mark McCallum, who had been overseeing Jack Daniel's as president, chief operating officer and CMO, was promoted to executive VP-chief brands officer, overseeing all global brands.
Hostess says it has not yet named a replacement for Raine, who had been at the Twinkies maker since Spence Diamonds has its first-ever CMO. The Vancouver retailer, which expanded to the U. The company says it's increasing its marketing investment to drive growth here.