Anti same sex marriage commercial. Anti same-sex marriage campaign airs: ‘School told my son he could wear a dress’.



Anti same sex marriage commercial

Anti same sex marriage commercial

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Same-sex marriage opposition



Anti same sex marriage commercial

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Anti same sex marriage commercial

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4 Comments

  1. One of the most successful road safety messages ever in Queensland, measured by actual behaviour change, used a mother and children as the key part of the message.

  2. Coalition for Marriage spokeswoman Sophie York has issued a statement saying millions of Australians are concerned about the consequences of changing the Marriage Act. It didn't focus on the Yes vote or the actual same-sex marriage issue itself. Realising it will be harder to take on Yes with a straight-up attack they instead have gone down the path of what has worked so well in so many social marketing campaigns around the world.

  3. And of course respect. They are the one perspective that quickly grabs our attention, and makes us take notice and think about our behaviour. Women soften the message The point of view used gender well to counter our existing biases and perceptions of who might be voting No — that is, older demographic white men.

  4. Cella White, one of the women featured on the commercial, tells viewers her son had been told he could wear a dress to school next year if he wanted to, while another said Year 7 students were being encouraged to role play being in a same sex relationship. One of the most successful road safety messages ever in Queensland, measured by actual behaviour change, used a mother and children as the key part of the message.

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